There are a ton of email marketing solutions out there. Off the top of my head, I can think of at least 5 right away. That said, there is not a whole lot of variety in the different services. They are all more of less, bland. Perhaps that is just the nature of email marketing. However, Mailigen is looking to change that, and spice up email marketing. The Mailigen team was kind enough to answer a few questions for us, and tell us why you should consider Mailigen.
What is Mailigen?
Mailigen is a web-based integrated marketing software for any size business, organization and individual. The platform offers email marketing, social media marketing, mobile and SMS marketing, online surveys, segmentation by activity, series of autoresponders, API, emails based on XML and RSS, dynamic content, in-depth reports and other features. Apart from the features, Mailigen email experts offer a wide range of services to improve email marketing performance: email marketing strategy development, email campaign management, custom email template design, email audit and other services.
Why? What is different about Mailigen?
Mailigen email marketing solutions help marketers build loyal long-term relationship with their customers. Email marketing is one of the most cost-effective ways to communicate with a large audience. However, today’s chock-full inboxes make marketers look for special solutions. Mailigen offer behavioral segmentation, segmentation by online surveys, dynamic email content and other features that allow sending deeply personalized messages to engage with recipients. Mailigen product philosophy is simple, easy to use, make it flexible and cost effective.
Tell us your founding story. What was the “ah ha” moment?
Having realized a gaping hole in the email service provider market, the Mailigen founders decided to enter the market with an innovative solution. Customers were looking for something more than just an email program sending campaigns and receiving reports. They needed a complex solution that integrates email marketing in the whole marketing strategy. But still simple and easy to use. The Mailigen founders decided to leverage their knowledge and experience to build a marketing tool that meets tomorrow’s expectations.
Tell us a little bit about the founder:
The company is founded and managed by Janis Rose, marketing expert with over 7 years of experience specializing in email marketing and passionate for business, software development and all things tech. Through his leadership at Mailigen, he constantly initiate new marketing product development for automation and lifecycle.
What’s the next step?
Mailigen has strengthened its positions in the U.S. and Asia market and is now rapidly conquering its place in CIS and European markets. As Mailigen’s priority is innovative email marketing for the global market, it will continue to develop new solutions to make marketing as easy as possible for businesses of all sizes.
Anything else you want to leave us with? Anything our readers should know about Mailigen?
Mailigen has entered numerous TOPs of email service providers. Mailigen achieved silver award from TopTenReviews and was named second by TopSeos.
Mailigen has joined the DMA/Email Experience Council’s project, called S.A.M.E. (Support the Adoption of Metrics for Email), and received an email measurement accuracy seal.
We would like to thank the Mailigen team for answering our questions. Head on over to Mailigen.com to find out more