Samsung announced a new, gigantic curved TV, new tablets, the latest in connected home, new top tier appliances in their “Chef Line” and of course wearables.

But what seems to be the biggest thing to come out of the hour long press conference held in the Mandalay Bay on Monday was Transformers director Michael Bay and his melt down over a Teleprompter.

Bay was asked to come on stage and talk about Samsung’s new UHD (4k) tv. Samsung had even loaded up a reel of Bay’s action hits to demonstrate the brilliance in their HD line.

After being introduced, apparently Bay got distracted and then the teleprompter went crazy. Samsung’s EVP of Samsung America, Joe Stinziano, came back out on stage and tried to help Bay improvise through it however the director was caught so off-guard that he quickly apologized to the audience and left the stage.

bounceit-CESBay is apparently doing a cross promoting campaign in support of the UHD TVS using footage from the forthcoming Transformers 4 movie, set to hit theaters in June of this year.

Samsung showed clips from the upcoming movie but Bay didn’t stick around on stage to see it through.

Bay took to his personal blog on Monday evening and left this statement.

“Wow! I just embarrassed myself at CES – I was about to speak for Samsung for this awesome Curved 105-inch UHD TV. I rarely lend my name to any products, but this one is just stellar. I got so excited to talk, that I skipped over the Exec VP’s intro line and then the teleprompter got lost. Then the prompter went up and down – then I walked off. I guess live shows aren’t my thing.” He went on to say,
“But I’m doing a special curved screen experience with Samsung and Transformers 4 footage that will be traveling around the world.”

So if you want to see what was supposed to happen stay tuned to techfaster.com and we’ll tell you where.