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As more and more companies are moving toward video explainer videos, as a first means of contact with potential customers, many businesses are being left behind. There are a few reasons for this. Firstly, if you want to hire a studio to create such a video, it can cost upwards of thousands of dollars. Further, to do the task yourself is quite complicated, and can be intimidating to someone with little to no video editing experience. We just came across one company that wants to make incredibly easy for companies to create their own videos: Videolean. We had a chance to ask the Videolean team a few questions about their new platform:


What is Videolean?

VideoLean is the platform where you can explain what’s your business about through template videos. No video-editing knowledge is required.

Who is the target user?

SME’s 1-5 employees who have never done a video before but are aware Youtube can be a great channel to get brand awareness.

Web designers, community managers, freelances who have small clients who ask them for videos but do not have the video editing knowledge to make them on time or budget.

Hosting companies who want to add video creation service to their portfolio and increase the average revenue per customers.

Why did you build Videolean?

Because businesses need videos to increase their visibility, SEO and conversion rates but they do not have the budget, time neither know-how to make them. We make video creation extremely easy, fast and affordable.

Online video is a multi-billion dollar industry that never stops growing.

How is your product different from what is currently available?

We’ve been in the video industry since 10 years ago, working with clients of all sizes and developing the concept. We’re aware of the video creation pitfalls for anyone who is brand-new in this field and that’s why we give the best support customers have ever had (said by themselves), replying to the support tickets within 2 hours and calling them personally to solve any issues or just to know what do they think of our service.

Tell us your founding story. Was there an “ah ha” moment?

Videolean is a startup from Motion4Startups -creative agency that makes explanatory videos for online businesses- and Meideistudio -traditional advertisting video production company-.

Creating videos is expensive and time consuming. In addition, most of business owners and marketers do not have the video editing knowledge neither the licensed software to make them.

Videolean solves this problem designing pro-looking template videos that anyone can customize online without any video editing knowledge at all. As easy as typing texts, upload images and select a soundtrack. Best of all? It’s 100x more affordable than hiring a studio.

Business owners, marketers, community managers, web designers, real state companies, ecommerce, and many more care a lot about our company because we make extremely easy, affordable and fast something that they’ve never had the chance to do before.

Tell us about your founding team and their backgrounds.

David Macías – CEO & Founder ; founded Motion4Startups and Meideistudio as well. Background in video production and advertising.

David Guerra Terol – background in marketing. Joined as Business Developer UK for Motion4Startups and ended up co-founding Videolean as customer discovery and customer development responsible.

What’s the next step? What are your short-term goals?

Make templates more “customizable” (i.e. be able to change colors, fonts, length)