Well there you have it folks, Zack “Danger” Brown’s Potato Salad Kickstarter experiment has ended. Brown will receive $55,492 for his potato salad project before fees and taxes.
The project at it’s onset was a social experiment of sorts and even a joke as theverge.com reports. Brown set out to make a potato salad in early July. He said he didn’t even know how to make potato salad but that’s what he was going to do. The Columbus Ohio native was searching for $10 to make this potato salad.
As with all Kickstarter projects he put up some rewards like videoing the potato salad creation, thanking people and having a potato salad party.
By July 7th the entire interwebs had caught onto Brown’s potato salad project and he had raised over $30,000. With that there was more and more media and more and more donations. At one point it looked like several backers had backed out and that kind of fluctuation continued through the second and third week of July.
After the media circus around Brown’s potato salad died down the campaign finished out with $55,492 on Saturday morning.
Brown says he still isn’t sure what ingredients will be in the potato salad, outside of potatoes, but he’s going to make it.
He’s then going to host a music festival in Columbus that will be free to attend, called Potato Stock 14. Because he wasn’t able to directly donate any of the money he made on the potato salad project to charity he decided that while the music festival would be free, proceeds from the concessions will go to charity.
Many people quickly took to the net to bash Brown while others found the project ingenious. Still others thought they could do it with plates of spaghetti, pizza and salad but no dice. The Potato Salad project would be a once in a lifetime thing, and raising $55,000 seems to be just the beginning for the Ohio creative.