Satoshi Nakajima may not be a name you recognize but he’s one of the main architects behind Windows 95 and Windows 98. Of course most people remember those two versions of Windows as being the most popular for Microsoft (along with XP of course). Geekwire reports that after Nakajima left Microsoft he began working on Mac and iPhone. He’s also founded a design firm called UI Evolution which recently closed an $8 million dollar round of venture funding.

Now Nakajima has released a new iPhone video app called Video Shader.

There are a lot of video apps out there that allow you to add filters to the video after it’s recorded. Instagram recently added this feature, but of course they limit the user to 15 seconds of postable video.

Nakajima believes that the reason so many videos go unshared is because people lack the ability to add good looking filters and effects to video. With apps like Instagram it’s an all or nothing proposition and it’s done after the clean video is recorded. Video Shader allows users to record video with the filter on and it will also show them the video, with the filter applied, while it’s recording.

Why does Nakajima think this will work? Well for one thing he created one of the first photo sharing apps for iPhone in 2008. It obviously ended up losing the battle to Instagram, but nonetheless it was an early entry into a mobile phenomenon that exploded. “Instagram broke the barrier for users to upload a photo. That was their breakthrough,” Nakajima said in an interview with GeekWire.

Nakajima also told Geekwire that he doesn’t see Video Shader as a competitor to Instagram. He would rather see people using Video Shader and uploading those creations to Instagram, or sharing them with their social network of choice.

The company plans to launch a filter composer at SXSW that allows users to customize filters by putting them on top of each other, very similar to the way that Camera Awesome does with their photo filters, less the crazy names though. After the filter composer is launched, users who don’t want to create their own filters will be able to use filters created by other members of the Video Shader community.

You can download Video Shader lite here at the iTunes app store and find out more at Geekwire.