Amazon just launched a new line of products, aimed squarely at the high-end, ethical retailers: Amazon Elements. The new line offers consumers a ton of information about the source, manufacturing, and the sustainability of each product:

Each Amazon Elements product page has an unprecedented level of information ranging from where items were sourced to facts about why each ingredient was used to make the product. Plus, each Amazon Elements package has a unique code that can be scanned using the Amazon mobile shopping app to track its specific ingredients and their origins, its date and place of manufacture, date of delivery, ‘best by’ date and more.¹

As of right now, there are only two products on Amazon Elements: Amazon Elements Diapers and Amazon Elements Baby Wipes. Amazon Elements is only available to Prime member. Sunny Jain, Amazon.com Consumables Vice President, made a statement about the new line of products:

Our obsession with customers and drive to continuously innovate on their behalf has led us to create Amazon Elements. The two things customers told us they want are premium products that meet their high standards, and access to information so they can make informed decisions, Amazon Elements offers both…We’ve leveraged our strengths in technology to bring customers an unprecedented level of information about these products, all with just the click of a button. We’re excited to offer Amazon Prime members added selection, beginning with diapers and baby wipes.