The pre-emptive promotion that AT&T started on January 3rd ahead of T-Mobile’s planned “breakup” promotion is now in the history books. AT&T announced at the start of the year that they would pay T-Mobile customers $450 in incentives to move over from the “uncarrier” network to AT&T, Ina Fried at Recode.net reported. 

AT&T’s decision to end their promotion has nothing to do with the Seattle Seahawks winning the Super Bowl or John Legere spending most of the game taunting AT&T on Twitter. The promotion was actually planned to end on January 31st when it did. In it’s place AT&T announced a $100 per new line promotion for new and existing customers as well as big changes and savings for AT&T customers with the largest data plans.

AT&T hasn’t reported how many T-Mobile defectors they were able to catch with their net or what their next strike will be in the AT&T/T-Mobile war, but judging by the way things have been going lately, AT&T will surely do something disruptive in the coming weeks.

T-Mobile’s, breakup with your carrier promotion, continues though. The company just spent alot of money on a SuperBowl commercial featuring the contract-less Tim Tebow counting all the wonderful things he can do without a contract, like watch his former team get creamed.

Of course T-Mobile’s CEO John Legere couldn’t help himself on Twitter when he heard the news, leaving these parting shots for AT&T CEO Randall Stephenson: