Some people believe that Randi Zuckerberg, Facebook CEO and co-founder Mark Zuckerberg’s sister, had it made. Mark had hired his sister to be the Director of Marketing for Facebook. That position gave her a cushy job at a skill she seems to be very good at, a high salary and plenty of stock options.
But she walked away from that job to do a myriad of things. First off she became an author, something she’s always wanted to do. She was also the driving force behind the Bravo show “Startups: Silicon Valley”. The show was harshly criticizes by Silicon Valley’s tech elite because it showed startup life as more of a frat house and parties rather than the grueling hours that go into bringing a product to market.
Now she’s again focusing on her writing career. Business Insider reports that Randi has two books out right now. One is a children’s book, the other aimed at adults. Both books seem to center around a confusing message, it’s ok to be on social media all the time, if you find time to unplug.
The Children’s book is simply called Dot. It chronicles a 5 or 6 year old fictional girl who spends all of her time on social media sites like Twitter and Facebook. Of course to add to the fiction, Dot is technically seven years too young to even have a Facebook account. Dot knows how to tap, swipe and share and of course logon to the social media sites. By the end of the story Dot’s mother takes her iPad away and she’s forced to spend time outside where she soon discovers that there are even more things to tweet about outside.
The second book Dot Complicated puts the same message out there for adults, offering ideas and anecdotes about why social media is awesome and why you should also unplug. New York Times Reviewer Judith Martin also adds: “Dot Complicated” is written in what may be called Facebook style — every idea and opportunity is “awesome,” “amazing” or “incredible”; it all blows her mind or blows her away, and we hear a great deal about how much she loves her husband and how adorable their baby is.”
Throughout the second book it seems that the message Ms. Zuckerberg wants to portray is that social media is bad, it makes people anti-social and that unplugging is best. However, she’s walking a self imposed line, possibly to not alienate her brother and whatever fortune she has left from being one of Facebook’s earliest employees.
After reviewing both books, they both seem wishy washy. The kids book is also getting bad reviews from kids. Business Week’s Sam Grobar calls the chidlren’s book boring based on a review from his seven year old daughter, who is in the target audience. Grobar’s daughter summed it up saying “not very good.” “I’ve seen better stories from my classmates in writing workshop,”
To me, the line Zuckerberg is walking is about as awkward as some of the anti-smoking messages coming from the big tobacco companies.