One of the hardest things for companies to do, especially smaller companies, is convert leads on their website. There are a ton of reasons why this is, but it boils down to a simple time vs. cost equation. We just came across one company, Connecto, that aims to help business convert at a much higher rate through the use of simple to use tools. We had a chance to ask the Connecto team a few questions about their products:
Connecto
What is Connecto?
Connecto helps businesses reduce their lead cost and improve conversion on their website. Our tool helps websites interact with their traffic/prospective customers/leads in an intelligent manner and allows them to send custom messages or forms (lead/survey etc) on real time basis, based on the customers’ website browsing behavior.
Who is your product aimed at?
Our product aims at increasing website conversions, user engagement and reducing bounce rates. All online businesses, whether sales focused or lead focused, are our customers.
Why did you build Connecto?
Nowadays, when everything is going online every website owner wants to increase conversions and user engagement. That is when connecto comes to light. Our widgets help businesses increase their conversions upto 200% by targeting visitors based on their interests and browsing behavior.
Connecto helps businesses reduce their lead cost and improve conversion on their website. Our tool helps websites interact with their traffic/prospective customers/leads in an intelligent manner and allows them to send custom messages or forms (lead/survey etc) on real time basis, based on the customers’ website browsing behavior.
Connecto builds tools that helps marketers/product managers communicate better with their visitors. It is capable of making an impact on any website be it Education, Real Estate, E-commerce, Health or any other sector. It provides you powerful targeting rules allowing you to communicate with your customers in an accurate manner.
How is Connecto different from what is currently available?
Connecto is way better than its competitors in the sense that it is a unified platform that helps businesses interested in capturing leads or in generating sales. It works at the top of the funnel in improving engagement and conversions for the websites and can also be integrated with their downstream systems.
Tell us your founding story. Was there an “ah ha” moment?
After doing B.Tech in Computer Science from IIT Delhi and having spent 4+ years with technology team in a hedge fund, I was keen on starting my own business. During the same time, my college senior Saurabh Mathur who was working with Google Mountain View, had similar plans. Both of us quit our jobs and started our an eCommerce venture. While working on the same idea, we constantly felt a need for separating marketing related technology from core product. That is when the idea of Connecto was born and that was our “ah ha” moment.
Tell us about your founding team and their backgrounds.
1. Saurabh Mathur (Co-Founder) – Studied Computer Science at IIT Delhi (2005) and Columbia University (2007).
2. Jagmal Singh (Co-Founder) – He did his B. Tech. in Computer Science from IIT Delhi.
What’s the next step? What are your short-term goals?
Currently, we have about 50 customers. We aim to increase this number to at least 100 till the end of this year.
