Netflix was on the brink there for a little bit. Netflix CEO Reed Hastings had an “oops” moment when he tried to rebrand their in-home streaming service. It looked like things may implode for the company for a while. And then, they had a great idea, produce their own content.

The company’s “House of Cards” political thriller starring Kevin Spacey made Emmy history last week when it was nominated for a “Best Drama” nomination. That marks the first time that an “online” program has ever received a nomination. Netflix’ other big show, Orange Is The New Black, skated away with three nominations as well.

Hulu, is another web based TV service that has taken the world by storm. Both services are available via several set top boxes including most of the last two generation gaming consoles like the Xbox One, PS4, PS3 and Xbox 360. That makes their “web” delivery possible over the big screen.

Now, it seems that DirectTV wants a piece of that pie.

Venturebeat reported that DirectTV CEO Michael D. White, spoke at the company’s investor meeting and discussed his concerns about streaming tv services. In the “cut the cord” movement people are using more and more web based services and less and less from traditional cable and satellite providers. Many believe that this is because the viewer can now watch almost anything they want, streaming, with minimal commercials and a la carte.

DirectTV said that they too were considering some kind of streaming offer. However, they didn’t want to compete with the likes of Netflix and Hulu. DirectTV rival DIsh network owns what’s left of the failed Blockbuster brand. While they recently closed all of the companies retail locations they continue to offer Blockbuster direct which competes with Netflix and in most cases offers new movies quicker than Netflix, however they’ve barely made a dent.

DirectTV would rather find a niche market that they can cater to and provide streaming content. Venture Beat reports that the satellite company could turn to Latino or children’s programming which seems to be underserved. Although some might argue that Disney and Nickelodeon with their web based offerings and content over mobile app, have the kids market covered.

DirectTV also hinted to packaging different channels in a streaming service and offering it for less money, catering to those who don’t want to spend upwards of $50 a month on a full satellite offering.

Techfaster has learned from an attendee at the investor meeting that DirectTV would also offer their streaming service separate from their satellite offering, meaning that they could score customers that can’t or don’t get DirectTV satellite service, presumably putting DirectTV in more living rooms.

All three major cable companies, Comcast, Time Warner, and Charter have discussed the possibility of a la carte offerings, even going beyond the tiered programming and letting customers pick exactly what channels they want to have. Nothing final has been said on that though, and at the moment it looks like Time Warner may merge with one of the other cable providers.