Everyone is trying to save the environment with this green product or that zero emissions device. This is all well and good, but there is one question that no one has asked yet: is there an environmentally friendly way to shill my beer? Yes, it turns out there is. Feast your eyes on the eCool,
Rather than wasting precious refrigerator space on brews, why not stick them in the ground? The eCool harnesses geothermal energy to cool your beers, or anything in a standard 12 oz can. Essentially, the eCool is a hand-cranked conveyor belt that takes the cans you load into it down to a depth of 3.7 ft. There, they are cooled by the earth. You then crank the lever to bring up the next beer.
The earth cooler is 113 cm in height, 22-30 cm in diameter and weighs 12 kg. It holds 24 cans and can stay installed the whole year. It’s advised to use a garden drill, but can be installed with a shovel as well, if you’re a real man. The earth cooler’s top is very well isolated and maintains about the same cooled temperature throughout the whole container.1
The eCool costs $349, but seems well worth the investment for, say, a campground or a cabin in some remote spot.
