The cost of cloud based server storage has greatly decreased over the past few years. Rather than soak up more profits for their popular Google Drive service, Google has decided to hit their competitors over the head by drastically reducing the pricing of their 1TB plan.

To some Google has always been winning the pricing war in the cloud based storage market because they give every Google user 15gb free cloud storage, basically with no questions asked and no restrictions. Not only do they give the 15gb of storage away, but it remains free for the life of the account. And, of course everyone knows how easy it is to have multiple Google accounts if you need more than the 15gb.

15gb is more than enough for the average users Google Docs documents and accompanying files. What Google is really hoping for is for more and more users to make Google Drive their one solution for cloud based storage. Gooogle wants their users to upload their videos, pictures, audio files and of course documents. Google wants to be the all in one solution for everyone, and you can’t fault them for trying.

Google services are typically very reliable.

With all that in mind Google has reduced the cost of it’s 1TB Google Drive storage form $49 per month to just $9.99 per month, obviously kicking the pants off rivals box.com and DropBox.

According to Google this is not a promotion this is the regular rate going forward. Its obvious that they are hoping to convert as many free 15gb customers to 1TB customers and at $9.99 per month, they may just do that.