HI-FI Social Network is another app we plan on checking out this year at One Spark. The Ponte Vedre, Florida based company has high hopes that their app will become one of the next big things.
The #hashtag is the new language of today’s mobile generation, yet the current single-channel newsfeeds of todays’ social networks fall far short of harnessing its potential. If properly developed under a new multi-channel experience, the hashtag holds the key towards solving the biggest problems confronting users today: cluttered newsfeeds, disorganized search results, impersonal interactions, and intrusive advertisements.
Their product HI-FI is a next-generation social network that, ‘Socializes and Monetizes this new language – the #hashtag.’
Bringing the hashtag language to life, HI•FI sparks instant mobile communities around the people and passions that matter to you. And while HI•FI is the delivery vehicle, our TagTopics platform is the viral engine that uniquely connects you to your friends, followings, lifestyle interests, and posted content into what is the most personalized experience in the market today.
The #hashtag represents the new language of today’s mobile generation, yet current implementations on other social platforms such as Facebook and Twitter fall far short of harnessing its potential. If properly constructed, the #hashtag personalizes and abbreviates our relationships to our social and commercial interactions.
When it comes to consuming social media content on the mobile device, we address the major problems confronting users on today’s single channel social network architectures: lack of personalization and abbreviation. Similar to how web browsers access websites to open up the internet experience and how cable TV is organized into channels and programs, HI•FI leverages the hashtag to personalize and abbreviate our access to social media content on the mobile device.
Mobility is about brevity: tapping and scrolling, consuming content by the post, as personalized and abbreviated by the hashtag. Understand this and you understand the enormous value of HI•FI
On their One Spark page founder and CEO, Winder Hughes makes a bold claim:
In sum, we believe that HI•FI embodies what will become that next popularized call-to-action: Connect with us on Facebook – Follow us on Twitter – Tag us on HI•FI!
