Last week we brought you the story about Microsoft and Stephen Elop. It was widely reported that if the failed Nokia CEO gets the nod as the Microsoft CEO to replace Steve Ballmer, it could mean so long Bing and Xbox. That’s fairly bad timing considering the Xbox One releases on Friday.

Yesterday we reported that Sony sold over one million PlayStation 4 units on day one alone. That was also rifled by the fact that thousands of machines were shipped “bricked” and now Sony has a PR crisis to handle, irate customers and bad reviews.

Well it looks like the Xbox One might not be able to save itself (at least as a division of Microsoft) and Monday reports were brewing that Sony is looking to cut $100 million in costs.

The cost cutting is going to come from Sony Entertainment the side of the business that handles movies and music, as in the record labels and movie studios. Now ever since consolidation began with the major record labels getting bigger and bigger, cost cutting has played an important role. But until now, it’s never been $100 million dollars worth of cost cutting.

The Associated Press reported late Monday that Sony Entertainment has hired consulting firm Bain & Co (yes that Bain) to conduct a review of it’s operations and make recommendations on where the company could save $100 million dollars. AP reports that “The review comes as Sony prepares to discuss it’s entertainment business with investor’s in a push to become a more transparent company”.

Influential, and sometimes outspoken investor, Daniel Loeb, who’s also played a role in the Nokia/Microsoft acquisition and the CEO shake up at Yahoo, publicly criticized Sony in a public letter on May 14th. The letter suggested that Sony spin off it’s entertainment business with a share offering that would focus on it’s profitability.

Sony’s CEO Kazuo Hirai rebuffed that letter but did admit in an equally as public letter in August that profits could be hire. Hirai and top Sony Entertainment executives are going to speak to investors from the Sony Pictures lot in Hollywood on Thursday.

Sony Pictures is coming off a bad quarter, reportedly losing $181 million  dollars on epic flop, White House Down.