Some tech pundits are suggesting that the new Playstation Now service unveiled by Sony Computer Entertainment Chief, Andy House, could threaten video game retail giant Game Stop.

The service, unveiled Tuesday at the International CES in Las Vegas, will allow Sony PlayStation Network subscribers to stream and play full games on multiple devices. The service will not be limited to just Sony hardware.

The Playstation Now service could be the answer that Playstation loyalists have been looking for in regards to backwards compatibility.

The new service is being powered by GaiKai a video game steaming, cloud based startup, acquired by Sony in 2012 for $380 million dollars.

PlayStation Now will allow users to rent certain titles, by title or choose a larger subscription that gives users wider access to the library, akin to the way Netflix operates.

There’s no word on when the service will be available, but we are expecting it some time this year.

Prior to the launch of the PlayStation 4 and the Xbox One, it was widely speculated that this could be the last generation for console gaming. The PlayStation Now service further solidifies that opinion.

House also announced that as of Tuesday the company had sold 4.2 million PS4 units, on target to hit their
goal of 5 million units by March, when Sony closes out their fiscal year.