With the mobile landscape constantly changing and consumer requests always becoming more demand the level of service required to keep consumers happy is at an all time high. Just last year Sprint ranked rather well in customer satisfaction on their network, but over the past year we have seen the competition rise with Verizon’s huge 4G LTE rollout, T-Mobile’s Uncarrier Plans and AT&T making solid progress all around. During all of this Sprint was in the middle of an upgrade themselves, but as some have pointed out this may have been a move they started a bit too late.
Based upon criteria like messaging abilities, 4G speeds and more Sprint has slipped to the low spot on the totem poll despite being the nations third largest carrier still. The foundation has been laid over the course of the last year for Sprint’s Spark network, which is its 4G LTE implementation, but the problem is that they started way behind everyone else. All of the other major US carriers have had this in motion for years, and have been growing their network, while Sprint is still readying the first five cities to receive the service.
Despite recent attempts at attracting new business with overly enticing deals, Sprint has seen customers fleeing to other providers while they continue to ramp up on services they are behind on. Sprint has partnered with Best Buy to bring one year of free service to students, they have offered unlimited data for life with certain device upgrades, and many other things but this doesn’t seem to be enough to hold their user base.
From the tests that have already been done in areas that are receiving Spark, reviewers are rather happy with the speed and overall performance. Some reviewers have noticed that speeds seem to vary by device, but hopefully this is something Sprint can fix to give an even user experience across the board regardless of device preference on their network.
With the customer service T-Mobile has been providing, and the ever expanding 4GLTE network that both AT&T and Verizon have been rolling out Sprint certainly has their work cut out for them.
