After coming on the scene over three years ago to solve a very important problem in the mobile payment space, Square quickly looked for ways to get on the other side of the transaction.

Square’s easy to set up card reader and just as easy to setup account and app have empowered thousands of small businesses and independent vendors with the ability to accept credit cards with low fees and nearly no headache.  When a customer pays for a purchase at a square vendor they input their email address or mobile phone number to get the receipt. That information is then used to track purchases for that customer. When that customer uses the same card at a different Square merchant, by default Square sends the receipt to that customers preference. It provides an incredibly easy of peace of mind.

Square released “Square Wallet” three years ago to help get onto the consumer of the transaction. With all the data they already had it just made sense to have a product that Square users could use to find Square merchants and make the payment and shopping or purchasing process even easier.

However it looks like Square Wallet didn’t take off the way the company had expected. Pocket Lint reports that Square has now replaced Square Wallet with a new app called Square Order, which actually simplifies purchasing even more.

With Square Order, users can find merchants that have products they want to purchase. They can then order those producs online via the Square Order app and pay with the card tied to their Square account. The merchant then notifies the customer when their order is ready for pick up.

Square Order is available at a limited number of businesses in the San Francisco and New York areas but Square plans on rapid deployment. The Square order app is available in the iTunes App store and the Google Play Store now.

While more and more companies are working on the mobile payment space it looks like Square Order is positioning Square to be prepared as totally frictionless payments come online. Square co-founder Jim McKelvey told a packed house at Nibletz’ recent Everywhere Else conference that Square wasn’t just about the card reader. They were looking for problems and solving them.