Appsbar has awarded its App of the Day honor to The Rooms for showcasing how small businesses are utilizing the DIY app builder at appsbar.com to engage current and prospective customers through mobile platforms.

The Rooms is available through appsbar’s affiliated app marketplace at appcatch.com and serves as the mobile platform for The Wedding Boutique, a U.K.-based bridal, prom, and formal attire boutique.

The app has several modules developed to engage consumers including an About module which describes its offerings, pictures of shoes, gowns, and accessories, and even a Shopping Cart module that allows users to make direct purchases through the mobile app.

Launched in 2011, Appsbar opens up the mobile marketing category for small and medium-size businesses, artists and musicians, and individuals who want to create in that space. Appsbar has done this by removing the two largest barriers; cost and programming expertise. Appsbar is doing for mobile apps what companies like Intuit and Blogger have done for novices looking to publish websites and blogs. To date, Appsbar has grown to over 500,000 users to become the most popular app building platform in the world.

In September of 2013, appsbar added mobile capabilities, allowing users to create, edit and publish apps directly from a smartphone or tablet.

To create an app of your own with the free and easy-to-use app maker, go to appsbar.com. To view and download other interesting new apps for free, visit appcatch.com.