Tuesday morning was to be the pinnacle moment in Tim Cook’s career as the CEO that filled the shoes of Steve Jobs at Apple. By all accounts Cook and Apple pretty much lived up to the hype. There will always be technorati out there that try and dispute anything Apple says and does. There are also the Steve Jobs Disciples who believe no one will ever live up to the man that was Steve Jobs, all and all though Cook did fine.

Cook introduced the first significant redesign of the iPhone, by most accounts, since it’s 2007 release. The form factor changed on the iPhone 6 and they also introduced the much larger iPhone 6 plus.

Apple also blew a lot of people away with the Apple Watch and the potential they showed it to have. Cook also announced the new payments service which is going to rock the mobile payments world.

After all that hype and the eventual let down in that the Apple Watch won’t be available until later in 2015, Cook had one more surprise in store for everyone. That surprise was a performance by U2.

U2 and Apple have always had a good relationship. It was U2 that was actually used to perform at the first ever iTunes event. U2 also performed the track for early iPod and iTunes commercials. Naturally with this significance of Tuesday’s event U2 was on hand as well.

After a performance that seemed to surprise the entire audience it was time for Tim Cook’s first “one more thing” and that was that every iTunes user in the world would get a free copy of U2’s new album “Songs of Innocence”.

To give the album away Bono and Cook stood onstage and bantered back and forth. Bono wanted to give the album away free, Cook hit a button and voila it was there.

While many expected just an iTunes page or even a “you have new downloads” in every iTunes user’s account, what actually happened had some serious social media backlash.

Apple took it upon themselves to insert the new U2 album directly into device side iTunes accounts. Meaning, you just looked at your iTunes library on your iPhone, or really just your music library, and U2’s entire album was there.

Many users were outraged by this and took to social media to express their displeasure. By days end there were thousands and thousands of tweets expressing this sentiment:

While Bono and Cook were describing the giveaway it actually sounded cool, but again, like most I believed I would have the ultimate decision as to whether or not it would end up on my phone. I guess I was wrong.

For those that really don’t want the album taking up space on their iPhone, the BBC published these tips on how to get rid of it:

“If you have your computer handy, getting rid of the album is the Sweetest Thing*. Simply sync your phone with your iTunes, go to the music tab, and untick the album.”  “If you don’t, you’ll have to go through and delete every track individually, so Get on Your Boots* and get going.” they continued. 

So it’s not the end of the world even if you hate U2.