Sprint_Sign_Night_WideAccording to the Wall Street Journal, Sprint is planning on rolling out a unique new wireless plan. According to the report:

For about $12, Sprint will soon let subscribers buy a wireless plan that only connects to Facebook. For that same price, they could choose instead to connect only with Twitter, Instagram or Pinterest—or for $10 more, enjoy unlimited use of all four. Another $5 gets them unlimited streaming of a music app of their choice.1

This is a pretty bold plan. Thus far, as the Journal continued, there has been a long held standard that all wireless carriers treat internet access the same:

they [Sprint]  are testing the long-held principle that all Internet traffic should be treated equally by creating strong incentives for subscribers to use already dominant services.2

Perhaps, then, this move has something to do with T-Mobile recent move. Late last month, the un-carrier began allowing users unlimited use of music streaming services as a part of its mobile broadband plans. Essentially, treating internet traffic differently.

 

  1. Ryan Knutson, The Wall Street Journal, “Sprint Will Sell a $12 Wireless Plan that Only Connects to Facebook or Twitter,” 30 July 2014  
  2. Ryan Knutson, The Wall Street Journal, “Sprint Will Sell a $12 Wireless Plan that Only Connects to Facebook or Twitter,” 30 July 2014