BlackBerry has been the leader in the enterprise space for some time now, but with the troubled waters and the uncertain future it seems as though some businesses are exploring their options in other companies. According to some analysts the iPad has been able to penetrate even further into enterprises with very little effort recently. AllThingsD quoted an analyst who said the following
“Wedge Partners analyst Brian Blair theorizes that BlackBerry’s ill-starred attempt to sell itself inflamed concerns about the future viability of the company’s platform and gave corporations good reason to migrate their employees to other devices. That opened up a significant opportunity for Apple — particularly since Android continues to struggle for gains in enterprise […]
Said Blair, “Our recent work points to tremendous momentum for iPad in the enterprise over the last few months and we believe that this may be one of the most important trends for Apple as we move into the New Year.”
With BlackBerry not producing a next generation tablet at this time, and the support of the BlackBerry PlayBook extremely limited it doesn’t make the ideal tablet to put in the hands of enterprise customers who rely heavily on the tablets for communication. When the iPad was initially launched Steve Jobs didn’t feel as though they needed to market the capabilities for enterprise customers because consumers couldn’t get enough.
Apple appears to have changed that focus and shown more love to the enterprise customers which is definitely paying off. Apple now includes the iWork suite with the purchase of the iPad Air and iPad mini with Retina display, which is a very enticing offer for these companies. Apple said that around 94% of the Fortune 500 companies are already in testing to deploy iPad’s to their employees in both large and small companies.
Even with the newly appointed CEO at BlackBerry it remains hard for them to compete in a space which they have shown no support for the product. While BlackBerry continues to focus on the enterprise customers and their handsets, they have just about lost all they had in the tablet market.
[9to5Mac]