As Uber and Lyft and every other ride-sharing company continue to pick up steam, the supply of drivers is struggling to meet the demand for rides. However, a new San Francisco company – not exactly brand new, the company used to go by ‘Zephyr,’ but recently re-branded itself as Breeze – wants to make it easier for people to join in the ride-sharing economy. Essentially Breeze is a service provider, to the service providing ride-sharing industry.

In a nutshell, Breeze has a fleet of 25 Toyota Priuses which they rent to customers for the sole purpose of driving for Uber, Lyft, and Sidecar. More-or-less, Breeze acts a taxi company for these ride-sharing services. Breeze charges drivers $20 per day, and 25¢ per mile to rent one of their Priuses.

The Breeze team recently told The San Francisco Chronicle that “There is huge demand from people who don’t own cars to be part of the ‘ride-sharing’ economy…We are solving the problem of getting more drivers on the road.” Further, the article goes on to discuss the dynamics of the Breeze:

Breeze now has 25 cars, all fully booked by drivers who answered its Craigslist ads or heard about it from friends, Pang said. Drivers pay the company $20 a day plus 25 cents a mile, typically totaling $40 or $50 a day, Pang said. Drivers pay for their own gas. (Previously it charged $50 on weekdays and $75 on Saturdays with no mileage charge.)

Breeze, however, does not own the cars that it rents to drivers. Rather, according to the San Francisco Chronicle, “Breeze rents the vehicles from an unnamed partner in the automotive industry.” This is a bit odd, but it is clear that Uber, Lyft, and Sidecar need more drivers. Perhaps this is the beginning of a new industry. Perhaps.