sxsw3OnStar is once again on the ground here in Austin for SXSW now through March 16th for both SXSW Interactive and SXSW Music.

As in years past OnStar will be teaming up with Chevrolet to give people free rides wherever they need to go downtown. The only caveat, instead of using a smartphone or traditional GPS device, they’ll demonstrate the useful directions feature using OnStar.

This year Chevrolet has also brought out 4G LTE equipped vehicles, powered by Verizon. Internet connected cars, that don’t require a driver’s smartphone, are quickly becoming more popular.

With the minds of over 50,000 on both music and interactive (apps and technology) SXSW is a great venue for OnStar to make a major announcement about the Beats Music Service. And again this announcement is with partner, Chevrolet.

Chevrolet and OnStar announced that they will be offering Beats Music through the ChevroletAppShop in new vehicles later this year.

Beats Music is the new streaming music service designed to compete with mainstays Spotify and Pandora. The Beats Music service is powered by heavy hitting backers like Dr. Dre, Jimmy Iovine and Trent Reznor.

Through Chevrolet’ version of the Beats Music service users will be able to access and personalize their playlists that are saved in the Beats Music cloud. They’ll also be able to get recommendations from the Beats Music service the same way they can with the app available on Android and iOS powered smartphones.

For safety reasons, any functions that require the actual use of a keyboard will be disabled while the vehicle is in motion.

“It’s all about giving our customers options to be connected in their vehicle,” said Cristi Landy, Chevrolet marketing director. “We realize there’s not a one-size-fits-all option for everybody. So, we’re focused on giving people the ability to choose their preferred music service while also opening their eyes to new services they may not have tried before.


The streaming service will occur over the 4GLTE that will be provided in 2015 Chevrolet models. The ChevroletAppShop is also powered by that same 4G/LTE network.