There is no shortage of social media management platforms out there. However, most of the platforms are pretty limited, in terms of focus and functionality. More or less, they all allow you to post to several different social media sites from one central location. However, we just came across a new platform that takes a unique approach. Crowdlinker is, essentially, a smarter social media management platform. We had a chance to ask the team a few questions about their product, and what makes it different from the Hootsuites of the world:
What is Crowdlinker?
Crowdlinker’s social media management application enables you to drive engagement on social media from a single dashboard by tailoring your message for each audience on Facebook, Twitter and Linkedin. You can specify unique messages for each social network or use the same message for multiple social networks. We provide real-time actionable analytics, so that you always know how your content resonates with your target audience. As a bonus, we provide an easy way for your audience to share your content with their friends on social media via a Crowdlinker Share Bar, which is smart enough to recommend relevant people to share with. These and many more features will streamline the way you share content on social media. Learn more at https://crowdlinker.com/
How is Crowdlinker different from what is currently available?
We really see a need to help companies refine their approach on social media. Many organizations aren’t fully leveraging the potential of social networks. One of our key technologies and in my opinion the largest differentiator that sets us apart from Buffer and the like is our ability to enable social media managers to get their content in front of relevant eyeballs. What we developed is smart enough to determine what audience your message should be reaching instead of just blasting it out there and having your followers deal with all the social media noise.
Tell us your founding story. Was there an “ah ha” moment?
We have been advocates of enriching peoples lives through creating simpler and more effective ways of networking with people. We’ve used many tools to date in our arsenal but always find pain points in them. We’ve asked organizations to change and offer solutions to address these needs, but always were left disappointed. We are creators and builers and like to go out and solve problems ourselves. We’ve raised over $1M in funding to date primarily from the Canada Media Fund which invests in businesses that innovate in the Canadian digital space. Our sharing solution is targeted towards social media managers, entrepreneurs, and anyone who runs or manages their companies social media portfolio. We create tools that make things simpler to use, saving you time and money in the process.
Tell us about your founding team and their backgrounds.
There are 3 Co-Founders at Crowdlinker; Andrei Arkhanguelski, Aram Melkoumov, and Muneer Nawab. We initially all met at a Startup Weekend back in 2012 (which we ended up winning) based on a different idea than what we are doing now… yes, we pivoted. At Crowdlinker, social is in our DNA. Connecting people is something that we were always passionate about. Our backgrounds are all different. Muneer our CTO has worked at places like GM, Procter & Gamble, and Nortel as an engineer. Andrei holds a BA (Hons) in Political Science from the University of Toronto Scarborough and is a technology entrepreneur passionate about enriching people’s lives through beautifully designed products. Aram graduated from Ryerson University with a degree in Entrepreneurship and has been in the startup space for years having launched 3 startups to date.