One of the main reasons people go to coffee shops is for the free Wi-Fi. This is a great way to keep people in your store. However, what if there was a way to get some free marketing along the way? Well, D-Link just introduced the Wireless AC1750 Facebook Wi-Fi Router:
The Facebook Wi-Fi Router is such a simple idea, but has the potential to become an incredibly powerful tool for small businesses. What’s more, it is not overly intrusive to the customer. In a nutshell, when accessing the Wi-Fi at, say, a coffee shop users will be prompted to check-in to the location on Facebook. Then, free internet access:
The router prompts customers to check in to their location on Facebook to connect to free Wi-Fi without the hassle of entering codes or creating new accounts. In addition, the integrated Wi-Fi solution helps small businesses increase check-ins to help drive brand awareness, direct communication and interaction on their business Facebook Page. In previous tests, businesses saw an average of three times more check-ins using Facebook Wi-Fi routers versus without.1
The new D-Link Facebook Wi-Fi Router costs a mere $149.99. The marketing and exposure that comes from such a router is well worth the price tag.
H/T: Gigaom
- Business Wire, D-Link Press Release, “D-Link Works with Facebook to Bring Advanced Wi-Fi to Small Businesses,” 29 May 2014 ▲