As wearables, smartwatches in particular, are exploding – especially on the ground at Mobile World Congress – it seems as if one of the major players will be waiting to launch. According to CNET, we will have to wait until Google I/O in June to see the long awaited LG/Google smartwatch. According to CNET’s Roger Cheng, this smartwatch partnership will function very much the same as the Google/LG Nexus partnership:
Google is set to unveil plans for its smartwatch-centric operating system in March, likely in a blog post, according to a person familiar with its plans. The actual smartwatch itself will make its debut at its Google I/O conference in June, the person said.
With its smartwatch, Google will employ a Nexus-like model in which it designs the software and controls virtually every aspect of the launch, leaving the hardware details to a partner who takes a backseat in terms of visibility. In this case, LG is the manufacturing partner, following up on two successful partnerships with the Nexus 4 and Nexus 5 smartphone.1
It will be interesting to watch this unfold, and to see how well Google grasps the smartwatch market. To-date, the major players have released what amount to Bluetooth accessories, with less than inspiring functionality. It stands to reason that Google and LG, and perhaps Apple if the iWatch ever comes to fruition, could offer a truly revolutionary product.
- Roger Cheng, CNET, “Google, LG working on smartwatch to be unveiled in June,” February 23, 2014 ▲