Aloha Mortgage has earned appsbar.com’s App of the Day award as a prime example of how small businesses are utilizing the DIY app builder at appsbar.com to participate in mobile marketing initiatives.

The app serves as the mobile presence for Aloha Mortgage, a company that offers a wide variety of mortgage loan programs for purchase and refinancing in the state of Hawaii. The mobile app has information and contact modules, along with information about the staff and pertinent links for current and prospective customers.

The app is optimized for both iOS and Android smartphones and tablets and is part of the appsbar’s affiliated app market at appcatch.com. It is available for free download through the site’s extensive Finance category.

Launched in 2011, Appsbar opens up the mobile marketing category for small and medium-size businesses, artists and musicians, and individuals who want to create in that space. Appsbar has done this by removing the two largest barriers; cost and programming expertise. Appsbar is doing for mobile apps what companies like Intuit and Blogger have done for novices looking to publish websites and blogs. To date, Appsbar has grown to over 500,000 users to become the most popular app building platform in the world.

In September of 2013, appsbar added mobile capabilities, allowing users to create, edit and publish apps directly from a smartphone or tablet.

To create an app of your own with the free and easy-to-use app maker, go to appsbar.com. To view and download other interesting new apps for free, visit appcatch.com.