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This funky contraption is the oddly named I’m Tracer. The device is brought to us from the creators of the I’m Watch. Essentially, the I’m Tracer acts as a GPS tracker. The devices puts off a traceable signal, that allows for its quick and easy locating through a companion app.

Engadget said of the odd device:

The kooky folks behind the (frankly awful) i’m Watch are a mainstay at Mobile World Congress. This year they’ve got something a little more useful to show off: it’s called the i’m Tracer, and it’s the evolution of another GPS tracker the company has highlighted before. The Tracer is a wearable mashup of a GPS module and a GSM radio the Italian company hopes will help you keep tabs on your kids when it launches this summer.¹

As goofy as this is, there is certainly a real need for such a device. While the intended consumers are mostly parents of young children, it seems like the elderly dementia patients would be an excellent use case for such a products. Over the past couple weeks in Greenville, SC (where I live), an elderly man who suffers from dementia went missing. Several days after he went missing, the man was found dead just a short walk away from his house. Cases like this are all to common. And as clunky and odd as this device looks, it seems like it could save lives.