With over 150,000 successfully funded projects on the crowd funding platform Indiegogo, the company has a lot of data they can share on best practices with people new to crowdfunding. As crowdfunding continues to explode both Kickstarter and Indiegogo are leading the pack and definitely have the largest audience and the biggest amount of projects to fund.
Dedicated to sharing its knowledge with current and potential users, the company has developed the ‘Indiegogo Playbook’ from data cultivated over years analyzing the activity of more than 150,000 crowdfunding campaigns since the platform’s inception in 2008. The new resource is a centralized and easy-to-navigate online destination intended to coach campaign owners, contributors and partners the best practices for crowdfunding through each step of a campaign. The ‘Indiegogo Playbook’ will empower Indiegogo users around the world with the insights needed to achieve success.
“As more and more people are creating and funding crowdfunding campaigns worldwide, the ‘Indiegogo Playbook’ allows us to deliver critical education, backed up with key statistics, best practices, case studies and success stories, that, until now, haven’t been available in one unified location,” said Danae Ringelmann, Indiegogo co-founder and chief customer officer. “Armed with the right information, campaigners and partners can significantly increase their effectiveness and improve their likelihoods for success, and contributors can approach crowdfunding with confidence now and in the future.”
In addition to the online educational resources announced today, in the coming months Indiegogo will introduce a Global Crowdfunding Resource Network, built to support campaigners, contributors and partners looking for additional resources with a destination to find consultants, influencers and advisors in the crowdfunding space.
“We created a platform that connects people around the world to fund what matters to them, and what has naturally evolved is a growing ecosystem of influencers, advisors, experts and consultants working to making this industry more robust,” said Ringelmann. “Just as we saw a video ecosystem emerge through YouTube, social media through Facebook and ecommerce through eBay, Indiegogo is leading the way for crowdfunding.”
If you’re thinking about crowdfunding on Indiegogo and don’t know where to start, click here and check out the new Playbook.