FOREO, ISSA, Toothbrush, CrowdfundingThis may look like something else but we assure you it’s not. In fact this is the first real legitimate redesign of the toothbrush since 1954. The toothbrush is called the ISSA and it’s by a company based in Sweden called FOREO.

While some may think the ISSA looks like a vibrator it’s actually the ISSA’s silicone bristles and high intensity pulses that clean and massage the user’s teeth and gums better than any toothbrush on the market.

The unique bristles make the ISSA extremely easy to clean and care for. The brush head is designed to last a year. The battery is rechargeable but rated for 365 uses between charges. That means the battery on the ISSA can last for half a years worth of brushing.

The ISSA was officially unveiled at the 2014 International CES in Las Vegas. It was also the recipient of a 2014 Silver A’Design Award for Beauty, Personal Care and Cosmetic Product Design.

Issa-1What makes the ISSA so special? Aside from it’s unique design the ISSA provides new functionality:

·  Silicone bristles clean plaque in a completely different way that eliminates the issue of finding optimal pressure; these bristles use friction instead of a scratching action to effectively remove bio-film and other impurities from the mouth

·  Longer and wider brush head covers much more surface area with every stroke

·  Bi-directional brush bristle design makes it possible to clean efficiently between the teeth

·  3D flexibility in the ergonomic brush head adapts to any tooth surface and curves to the shape of your mouth to reach every crevice

The ISSA features an 8-speed interface allows users to customize their brushing experience. Every 15 seconds the ISSA pulses rapidly which reminds users that it’s time to change to a different area of the mouth. It will also pulse again at 2 minutes indicating that you’ve reached the recommended tooth care time.

Children?

FOREO has also designed an ISSA mini which was created for children. The ISSA mini features 2 speeds and lasts 200 uses per full battery charge. It also features a smaller design for smaller hands. The brush head needs to be replaced twice a year at a cost of just $15.

For those looking for a more luxurious experience FOREO also offers an ISSA Luxe which features an 18 karat gold base and comes in royal purple or limited edition platinum.

You can preorder ISSA at Indiegogo here.