Although T-Mobile is still the fourth largest wireless carrier in the United States, they definitely have the loudest voice. Since introducing their Un-Carrier movement, T-Mobile has attracted more customers, and created more buzz than any of the other three wireless customers. In fact earlier this year T-Mobile surpassed Verizon Wireless in customer perception.
The efforts of T-Mobile have been a company wide initiative but a lot of their success has been attributed to the charisma, antics, wits and innovation of T-Mobile CEO John Legere. While the other three wireless CEO’s, Lowell McAdam (Verizon Wireless), Randall Stephenson (AT&T), and Dan Hesse (Sprint) are often perceived as typical corporate CEO’s, Legere has been running T-Mobile with the swagger, attitude, work ethic and fashion cents of a startup CEO.
Legere has made it a point to get in the trenches with his work force. At industry events, like CES, you can find Legere partying down and networking with potential buyers, other T-Mobile employees and members of the press. He’s given unprecedented access to just about anyone that wants to hear him tell the T-Mobile un-carrier story.
All of this seems to have paid off big time, not only for the carrier but for Legere as well.
According to Fierce Wireless and numerous other sources, Legere made a whopping $29.2 million in 2013 out earning Stephenson and McAdam. Hesse reportedly made $49 million this year factoring in proceeds from the Sprint/Softbank deal.
Until Legere arrived at T-Mobile, Hesse seemed to be the CEO most intouch with his employees and customers. He still has a “guy next door” composure about him and still does a great number of things within Sprint’s community, but Legere is like that guy you just want to party with, gel off of and see what he has to say.
One of Legere’s most notable events of 2014 so far, was getting kicked out of AT&T’s Developer Summit closing party which featured Seattle based artist Macklemore. After CNet’s Roger Chen tweeted a photo with Legere he was promptly escorted out of the venue. Legere had said he just wanted to see Macklemore perform which was actually the truth. Legere had apparently met Macklemore earlier in the year at a Seattle Seahawks game. T-Mobile is based in Seattle, Macklemore’s home town.
After that fiasco Legere decided to host his own Macklemore concert.
In all Legere made $29,245,708 which included $1.25 million in annual salary, $4.83 million in T-Mobile’s non-equity incentive plan and $22.5 million in stock awards.