On Tuesday, May 20, Microsoft unveiled the new Surface Pro 3. Along with the new device, it seems that Microsoft has finally nailed their marketing strategy and pitch for the Surface line. Panos Panay, Microsoft Corporate Vice President of Microsoft Surface (pictured above), made a statement that encapsulates the new marketing strategy:
So many people carry both a laptop and a tablet but really want just one device that serves all purposes…Surface Pro 3 is the tablet that can replace your laptop — packing all the performance of a fully powered laptop into a thin, light and beautifully designed device. You’ll love being able to carry a single device for your next class, workday or weekend getaway knowing you have all the power you need.1
Throughout the announcement, one thing was made incredibly clear, the Surface Pro 3 can replace your laptop. Looking through the specs, the Surface Pro 3 seems more than capable of that. The CPU is a beast:
4th-generation Intel® Core™ i3/i5/i7 Processor, System memory: 4GB or 8GB memory options, TPM 2.0 chip for enterprise security2
Beyond packing in, arguably, the best processor that any tablet has ever had, there are some other additions in line with the laptop replacement theme. The Surface Pro 3 has a 12-inch ClearType Full HD display with a 2160 x 1440 resolution. The magnesium cased tablet is much thinner than the previous 7.93 in x 11.5 in x 0.36 in, and weighs in at 1.76 lbs. The Pro 3 also comes with a ton of ports: Full-size USB 3.0, microSD card reader, headset jack, Mini DisplayPort.
Further, the Surface Pro 3 updates a lot of the features found on the earlier models. Microsoft completely overhauled the iconic kickstand, adding enough flexibility to hold the tablet at a 150-degree angle. Also, the new Surface features the new Surface Pen “completely redesigned with form and function in mind — delivers a precise, luxurious drawing and note-taking experience with a single click of the pen.”3
While Microsoft faces a tough challenge in getting people to replace their laptops with a Surface, it seems that it may be a little bit easier with the Pro 3. Easily the most impressive of the Surface line, the Pro 3 looks like it has the potential to sway those people who are on the fence.
- Microsoft News Center, “Microsoft introduces Surface Pro 3: the tablet that can replace your laptop,” 20 May 2014 ▲
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