Apperian, a Boston-based mobile app company, is gaining momentum in the enterprise sector with increased demand from clients such as Cisco and AT&T. This move has supplemented the average deal size of the startup to more than triple during the past year to $235,000.
The swift growth is being accommodated by Brain Day’s promotion from CFO (chief financial officer) to president of the company. Day stated that the potential customers’ pipeline for the company has grown five times in the past year and the deal size has increased from $66,000 to $235,000 in the past year.
Apperian has recently shifted its attention from SMBs to enterprise customers, leveraging the fact that enterprises are becoming more open to the idea of introducing apps within organizations to be used by staff in the field.
In fact, the adoption of mobile apps in the enterprise sector isn’t projected to slow down any time soon. Good Technology’s Mobility Index for the fourth quarter of 2013 revealed 53 percent growth in mobile application usage, which outpaced the 43 percent growth rate of the third quarter of 2013.
The survey also informed that custom mobile app development rose 55 percent quarter by quarter. In particular, more enterprises are investing in custom mobile applications, despite the fact that there is a shortage of mobile app developers focusing on the enterprise sector. Apperian sees the opportunity.
Apperian also made a pre-production mobile app testing service available to enterprise developers. It contributes to testing pre-production B2C (business-to-consumer) and B2E (business-to-employee) mobile apps. The new offering takes advantage of Apperian’s enterprise mobility platform and is designed to assist enterprises in delivering high quality applications that mobile users want to install and use, while speeding time-to-availability.
Mobile app testing is a phase of the development process that can be difficult to scale. www.tricentis.com states that as mobile devices become a platform of choice for more employees and customers, enterprises will need to test against an ever-increasing range of technologies. They will have to contend with multiple operating systems, including Windows, iOS and Android. At the moment, wearable tech is still in its infancy when it comes to enterprise adoption, which may complicate matters further. So in this fast-moving, evolving landscape, it is more important than ever for enterprise to test their apps for mobile devices.
Apperian’s new testing will let any number of contractors or employees be a part of the test process pertaining to user acceptance. One significant advantage of this is the ability to see a clear understanding of how apps are going to perform in the market as they are testing by a group of individuals consisting of employees and customers that actually represent real end-users.
The platform offered by Apperian can be utilized for B2E and B2C apps before a general version is released. The firm’s approach to app testing can help increase app store ratings because of faster, pre-production capabilities that deliver apps of better quality. And combined with solutions that help companies to automate mobile testing across various OS systems and devices, companies can define all the test cases while maintaining the technical interface with preferred devices.
The company’s initiatives show that it is not targeting small businesses as much as it used to; it’s focusing on larger deals at this point.