If you think you’ve heard the name Brandon Wade before you probably have. He’s the man behind a few high profile websites that borderline on legalized prostitution with the common theme being giving money or gifts for “companionship”.

Seekingarrangement.com and Whatsyourprice.com are two of Wades earlier and successful web businesses. They both center around sugar daddy relationships, and Wade insists that often times older men (and sometimes women) prefer companionship of someone younger and it has nothing to do with sex. Some older men love to have a good looking younger woman on their arm for events. In fact escort services have been legal for decades.

The HuffingtonPost revealed earlier this year that public school teachers in Philadelphia, and it turns out other cities as well, are turning to Wade’s websites for extra income.

To some, Wade’s sites are nothing more than online dating sites and like more mainstream dating sites, relationships fostered on seekingarrangement.com sometimes do end up in marriage. They also end up kissing and of course having sex. Huffington Post released this data from an internal survey of seekingarrangement.com users only:

• Most couples go on about two dates per week.
• The majority of people surveyed reported having their first kiss on the first or second date.
• The average number of dates that couples went on before having sex was four.
• The average number of dates that couples went on before saying “I love you” was 14 — about seven weeks into a relationship.
• Moving in happens after 30 dates, on average.

Seekingarrangement.com does have both men and women “sugar daddies” and “sugar mommies” but most of their users looking for younger companions are men. According to the site the average “sugar daddy” is 39 years old, makes over $260,000 a year and has a net worth of around $5.6 million.

Now Wade is simplifying the concept and trying to help people get dates by bribing them. According to the site for his newest web venture, CarrotDating, you can bribe someone for a date with a bouquet of flowers, a shopping spree, a romantic dinner, tickets to a show, or any other number of things. Wade calls giving presents and giving gifts one of the five languages of love.

Wade traces this and his other businesses back to advice from his mother.

“I think when you look at most of my other dating websites, they were founded primarily from my mother’s advice because I was really shy and sort of awkward. My mom saw that, and she basically told me to focus on my school. She said, “Someday when you’re successful, you’ll be generous and turn those around, when it comes to the dating game.” Until I graduated, I was still struggling and still had the constant fear of rejection. I would never walk up to woman and use a pick up line. It’s not my thing” he told metro.us

While Michelle Castillo at metro.us beat Wade up pretty badly suggesting that Carrot Dating was a form of prostitiution, as a woman myself I took a look back and equate it to older times when people would spark a relationship with a bouquet of flowers or a box of chocolates. How harmful could it be if Forrest Gump did it?

Find out more about CarrotDating here.