If you’re in Las Vegas for CES, or you’re walking through the streets of New York City, or any other big city for that matter, you’ve probably seen Laurence Hallier’s work. Hallier was instrumental in the taxi cab top advertising with his company Taxi Tops which was eventually sold to Clear Channel outdoor. Not it seems you cant go into a city without seeing an advertisement on top of a cab.
That’s the same effect that Hallier and his business partner Ryan Seacrest, hope to have with Typo a new keyboard product, which could be the final nail in Blackberry’s coffin. That may be why Waterloo Canada based Blackberry is suing Typo Products. But Hallier doesn’t fret over that. He told Techfaster in an interview that they had been working on this design for 18 months and made sure several times that they weren’t violating Blackberry’s patents.
Nevertheless Blackberry is very threatened by Typo Products because Typo’s keyboard puts a thumb style physical keyboard on the bottom of your iPhone. It could be the final piece many enterprise users need to convert to iPhone.
Hallier and Seacrest met over 10 years ago when they were neighbors in Los Angeles and stayed friends and business associates through the last decade. That’s why when they both saw the need for a physical keyboard on an iPhone they went to work on Typo where Hallier says Seacrest is a very active co-founder. Apple will never release an iPhone with a qwerty keyboard so Typo is the next best thing.
When we used Typo at CES 2014 we found that it feels natural and the speed in typing messages was overwhelmingly fast.
Typo starts shipping Monday, and it’s sure to cause a major disruption for people that want the convenience and power of an iPhone and a physical qwerty keyboard.