Ubisoft’s smash hit that was two years in the making was officially released on Tuesday morning at midnight. Watchdogs the game that caters to the seasoned computer gamer who may be just a little too old, sophisticated or hipster to enjoy a traditional first person shooter (fps) has finally hit the street.
Watchdogs is a game that puts the game player in the seedy underworld of high class hackers. It’s like getting to play Anonymous of sorts. You play a hacker who is seeking revenge for the death of his niece in the streets of Chicago. While it may be more realistic to surround that plot around killing drug cartels, after all it is Chicago, it’s an amazingly thrilling game with direct ties to the tech deviants making headlines today.
With that in mind someone at Ubisoft thought it would be a great idea to send out clicking, beeping black boxes to bloggers in order to get even more hype out of the game launch.
Yahoo reports that a reporter for Ninemsn, an Australian online publication in Sydney, received a black safe in the mail. The safe was accompanied by a note telling the reported to check his voicemail. To complicate matters the reported didn’t use voicemail so with that suspicious package now beeping they called the authorities.
When the bomb squad arrived they carefully opened up the safe and discovered a copy of Watch Dogs. The PR company must not have realized that Ninemsn doesn’t even cover game launches.
“The PR company no doubt got carried away with their creativity and ended up sending us something the bomb squad had to open up,” Ninemsn editor Hal Crawford told Yahoo.
Ubisoft did issue a statement and apology to Ninemsn saying: “Unfortunately, the delivery to ninemsn didn’t go as planned, and we unreservedly apologize to ninemsn’s staff for the mistake and for any problems caused as a result. We will take additional precautions in the future to ensure this kind of situation doesn’t happen again.”