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There was a little while there when it looked like augmented reality was going to be the next big thing. However, it turned out that augmented reality had a very narrow range of use. Virtual tours, however, is a perfect use case for the technology. One company, Whitepoint, has built an incredibly useful platform. Whitepoint allows users to easily create and share virtual tours. We had a chance to ask Matthew White, a member of the Whitepoint team, a few questions about the product/


What is Whitepoint?

We provide a platform for easily building more meaningful virtual and self-guided tours on mobile devices.

Who is the target user? Who builds these tours?

Our technology is aimed at those distributing and consuming smarter, more interactive educational content. It is perfect for environments where demonstrations, presentations, or guided tours elevate the educational experience.

What makes your product different from what is currently available?

“Virtual tours” have been around for years. However, they no longer reflect the desire people have for more detailed and interactive information about places, things, and even concepts. They also rarely leverage the advantages of mobile devices. If these “virtual tours” do leverage the advantages of mobile devices, development and maintenance of a dedicated app is usually cost-prohibitive.

Our platform both simplifies and democratizes content management and distribution for smarter tour experiences: Authors generate and manage content via our Authoring Panel and smart tours are immediately available for engagement on our Android and iOS apps.

Why did you get involved in the Ed-Tech space?

As a lover of travel and art, I continue to be surprised by how many opportunities are missed by museums and travel destinations to create more engaging educational experiences. Personal tour guides aren’t always available of course. Audio tours aren’t interactive enough. Paper maps are downright boring. Yet, we’re all carrying some type of mobile device, and it is now a preferred medium for most people.

Tell us about your team and their backgrounds

Our startup’s team of four founders has the core areas of tech expertise covered – coding and project management; finance and operations; infrastructure; and marketing. Our experiences range from successful startup founding and exit to larger corporate environments. We’ve all worked with each each other in various forms and capacities at different times since the late 1990s.

What is the next step? What do your current goals look like?

We have some very exciting longer term developments already in the works. Right now, we would like to work with partners who can leverage our technology to deliver more real-world exposure and feedback.

We would like to thank Matthew and the whole Whitepoint team for answering our questions. Check out Whitepoint.mobi for more info.