Agile.ci | @Agile_ci

We recently sat down with Darren Oddie & Anthony Rimmer, the co-founders of AGILE.ci, to discuss the marketing analytics platform.  Beyond the AGILE platform itself Darren and Anthony spoke about big-data and some of the connotation that the term has, how data is leveraged within a marketing environment, and how big-data can lead to dumb marketing.