The Ultimate Guide to Driving More Traffic to Your Site Through Content

By Matt Cowart As a young company, getting people to notice you is one of the most pressing challenges. It often feels like you’re trying to win a popularity contest — not for vanity’s sake, but because getting more visitors to your website leads to more opportunities to make sales and gain subscribers, referrals, and [...]

If Your Company Isn’t Engaging Analysts, You’re Missing Killer Growth Opportunities

By Andrew Hsu Technology buyers and strategists within the Fortune 500 routinely trust industry analysts — such as those at Gartner, Forrester, and several other firms — for counsel on everything from present-day best practices to long-term strategy. It’s analysts’ job to help their clients succeed and bring clarity to the challenges of digital evolution. Yet, many [...]

Will the Real ‘Disruptor’ Please Stand Up? [Guest Post]

Will the Real ‘Disruptor’ Please Stand Up? May I have your attention, please? Countless entrepreneurs use the words “innovative,” “game-changing,” and “disruptive” to describe their services, solutions, or platforms. The only problem is that oftentimes when founders use buzzwords like these, they don’t actually know what they mean. It’s become hip to associate innovation with [...]

What 3 Disruptive Companies Can Teach Us About the Future of Innovation [Guest Post]

When Facebook bought Oculus Rift for $2 billion last month, people said the awkward pairing of a virtual reality headset with an aging social network would never work. The media shouted that Facebook founder Mark Zuckerberg was out of his mind. However, Zuckerberg’s purchase demonstrates the importance of disruption in today’s quickly changing tech world. [...]

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It’s Your ‘Reputation’ Stupid: The Real ‘R’ in CRM

By Mike Muhney As the co-inventor of ACT! contact management software, the product credited as the catalyst for the Customer Relationship Management industry, I’m surprisingly not a champion of the concept of “managing relationships” at all. I don’t think entering data, scheduling activities, or even communicating with someone amounts to “management” in a meaningful way. [...]

Why Google App Translation Matters and Why Android Apps Will Win the App Store War

Last month Google announced that it was opening up its translation service to all Android developers enabling them to offer their apps to any customer in any language from third-party service providers. This is a big deal in the app store wars. Here’s why… More than seventy-percent of customers prefer to buy products in their [...]

Five Travel Trends to Bet On in 2014

Last month, we attended PhoCusWright’s Travel Innovation Summit in Ft. Lauderdale, FL, and were fortunate enough get a first-hand look at the five trends in the highly-competitive travel industry that will impact the entire business community in 2014. 1.    Mobile matters today and will matter more tomorrow. Consumers will be more mobile in 2014. Period. If your company isn’t [...]