By Matt Cowart As a young company, getting people to notice you is one of the most pressing challenges. It often feels like you’re trying to win a popularity contest — not for vanity’s sake, but because getting more visitors to your website leads to more opportunities to make sales and gain subscribers, referrals, and [...]
By Andrew Hsu Technology buyers and strategists within the Fortune 500 routinely trust industry analysts — such as those at Gartner, Forrester, and several other firms — for counsel on everything from present-day best practices to long-term strategy. It’s analysts’ job to help their clients succeed and bring clarity to the challenges of digital evolution. Yet, many [...]
Will the Real ‘Disruptor’ Please Stand Up? May I have your attention, please? Countless entrepreneurs use the words “innovative,” “game-changing,” and “disruptive” to describe their services, solutions, or platforms. The only problem is that oftentimes when founders use buzzwords like these, they don’t actually know what they mean. It’s become hip to associate innovation with [...]
When Facebook bought Oculus Rift for $2 billion last month, people said the awkward pairing of a virtual reality headset with an aging social network would never work. The media shouted that Facebook founder Mark Zuckerberg was out of his mind. However, Zuckerberg’s purchase demonstrates the importance of disruption in today’s quickly changing tech world. [...]
By Mike Muhney As the co-inventor of ACT! contact management software, the product credited as the catalyst for the Customer Relationship Management industry, I’m surprisingly not a champion of the concept of “managing relationships” at all. I don’t think entering data, scheduling activities, or even communicating with someone amounts to “management” in a meaningful way. [...]
Last month Google announced that it was opening up its translation service to all Android developers enabling them to offer their apps to any customer in any language from third-party service providers. This is a big deal in the app store wars. Here’s why… More than seventy-percent of customers prefer to buy products in their [...]
Last month, we attended PhoCusWright’s Travel Innovation Summit in Ft. Lauderdale, FL, and were fortunate enough get a first-hand look at the five trends in the highly-competitive travel industry that will impact the entire business community in 2014. 1. Mobile matters today and will matter more tomorrow. Consumers will be more mobile in 2014. Period. If your company isn’t [...]
