Being a news website, we are no stranger to ads. That said, most are pretty bland and intrusive. However, the need not be. We just came across Imonomy, a pretty unique ad platform. We had a chance to speak with the team and learn a bit more about the platform:
What is Imonomy?
Contextual In-Image Advertising that helps publishers of every size to monetize their images with ease, additional imonomy built a unique technology that provides it’s users with full access to 10 million copyright-free images that can be placed automatically inside posts. Everything imonomy does is free and it’s business model is based on rev-share of the in-image ads.
Why did you build Imonomy?
Users have become smarter, they are blind to traditional banners. That’s why imonomy decided to create a platform that will showcase ads in the most engaging way possible, inside images.
How is your product different from what is currently available?
Our product is the only one that can provide publishers with copyright-free images in an automated process, our engine recognizes the text and adds the images accordingly.
Tell us your founding story. Was there an “ah ha” moment?
The two founders Oren and Amit were working at AOL, and they learned much about the challenges of online publishers while working there. When they left the thought about all the publishers that were having trouble finding usable images and decided to build the visual semantic engine that would recognize text and add relevant images to the text. To make sure that all bloggers and publishers will always have free access to the technology they thought that it would be smart to monetize the images and divide the revenue with the publishers.
Tell us about your founding team and their backgrounds.
Both founders are ex-military technological professionals, they worked with each other at Yedda, which was later bought by AOL (Later to become AOL answers), the investors behind the company all from the startup arena. Lead investor and active chairman Inon Axel sold his startup Kasamba to Liveperson for $40M
What’s the next step? What are your short-term goals?
Doubling our staff size and adding more features to our already leading in-image advertising platform