We knew this one was coming.

Two years ago at SXSW we were introduced to the ISIS mobile wallet. Verizon, T-Mobile and AT&T banded together to create a mobile wallet platform that would hopefully rival Google Wallet, Paypal and every other mobile wallet app out there.

They got off to a rocky start, taking longer than they had anticipated to start beta testing live markets. Now with the technology ready to go and people eager to use the service, ISIS mobile wallet was ready for the world. That was up until the point they had a horrible branding problem.

ISIS is now more widely known as the acronym for the Islamic State of Iraq and Syria organization. This is the militant group that has now reportedly beheaded two American journalists on video.

Of course no one wants to be associated with such a horrible group, so ISIS mobile wallet has changed it’s name.

“However coincidental, we have no desire to share a name with this group and our hearts go out to those affected by this violence,” said Michael Abbott, the company’s CEO said in a blog post. 

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In July, we announced that we would rebrand the Isis Wallet to avoid confusion and association with a violent Islamic militant group in the Middle East whose name, when translated into English, is known by the acronym, ISIS. However coincidental, we have no desire to share a name with this group and our hearts go out to those affected by this violence.

Our search for a new name has been rooted in our founding vision: to use the power of the mobile phone to help consumers find a safer and better way to shop, pay and save. But we also wanted a name and visual identity that had the power, flexibility and simplicity to define our category.

Today, I’m pleased to announce we will rebrand the Isis Wallet to Softcard.

Together with a simple and flexible visual system, the inherent simplicity of Softcard gives it the potential to become a category defining name. That’s a bold aspiration, but one that matches the breadth of our vision.” Abbot said.