As mobile devices are becoming more and more powerful, and as content producers and distributors are shifting more and more towards mobile, it makes sense that the amount of time spent on mobile is at the highest level in history. There are some pretty staggering data points to consider. Business Insider, as part of their “BI Intelligence,” wing published a report last year on the state of mobile media consumption. Some of the highlights of this report included:

  • Mobile usage is at an all-time high. U.S. consumers now dedicate one-fifth of their media consumption time to mobile. That’s a share five times greater than in 2009.
  • In fact, we’ve reached a usage tipping point. Consumers are spending as much time on mobile as they are in the traditional online category (which includes all activity on desktops and laptops.)
  • Mobile was the only media type to grow in total U.S. consumer minutes spent per day from 2010 to 2012.
  • In the course of 2013, tablet shipments have grown 83% while PC shipments dropped 13%.1

What’s even more, many of the top media categories are now almost completely dominated by mobile. A Mashable article from late last year highlighted this fact.2 The Graphic below provides a good representation of the mobile dominance within various categories:

Via Mashable

Via Mashable

Juicebox Interactive created a pretty telling infographic (below) that speaks to the dominance of mobile. It is becoming quite clear that we are in the age of mobile.

  1. Tony Danova, Business Insider, “This Is What The Massive Growth Of Mobile Media Consumption Means For The Mobile Industry,” 9 September 2013  
  2. Zoe Fox, Mashable, “65% of Time Spent on Social Networks Happens on Mobile,” 24 October 2013