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If you have ever worked on a car or bought aftermarket parts, you know how sketchy that proposition is. First of all, there are only a few “trusted sources” out there. Otherwise, you just have to go off of customer reviews. However, we just came across a new startup that looks to make buying aftermarket parts as easy and as trustworthy as possible: Modigy. We had a chance to ask the team a few questions about their new service:


What is Modigy?

Modigy is a marketplace where you can buy aftermarket auto parts and in-car entertainment from over 45 trusted suppliers across the UK and USA. Users can follow other car and motorcycle enthusiasts in our social network and earn achievements and points to compete on leaderboards.

Why did you build Modigy? What problem are you taking on?

The world needs Modigy to help them find the best prices on auto parts in a simple, convenient way without browsing over a myriad of parts websites with horrible user experiences.

How is your product different from what is currently available?

What is unique about Modigy is two things: We don’t just offer a place to buy parts but also a place for auto enthusiasts to connect and share with one another through our social network. In addition we are not just a website but also offer our service through iOS and Android applications meaning you can search for parts whenever, wherever.

Tell us your founding story. Was there an “ah ha” moment?

The idea for Modigy was born over lunch in a London park in the summer of 2013. Paul, a car enthusiast and Nick, a motorcycle owner were discussing the poor design of websites. With the emergence at the time of marketplaces which aggregated product feeds such as Lyst and Wanelo in fashion, the idea was to improve the user experience when shopping for auto parts in much the same way.

Tell us about your founding team and their backgrounds.

Paul Townley-Jones, CEO & Co-founder. 14 years experience in marketing and advertising.
Nick Ludbrook, Chief Design Officer & Co-founder. Approximately 18 years experience in design.