Spotify has been around for nearly six years. The company launched out of Sweden and has seen relatively good response in the United States. Users can use Spotify free with ads on a computer and on the phone now as well. The beauty of Spotify lies in the premium features though. With a proprietary file format, Spotify premium users can download their playlists to their devices and have the songs they want to hear always ready without relying on an active internet connection. This service costs $10 per month which is inline with similar services, many that don’t allow the download functionality.
Spotify CEO Daniel Ek told the New York Times, “In the U.S., Spotify is really strong on the coasts, but we’ve got to hit mainstream America,” and what better way to do that than by bundling with a wireless carrier.
Typically an app being bundled with a hardware provider leads to big bucks especially in converting someone to a paid service model. When an app can bundle at the carrier level though, means even more conversions and an even larger presence. Spotify and Sprint have now inked that partnership.
Sprint is bundling the Spotify service as an incentive on their Framily plans. With Framily plans of up to five members each member can get Spotify premium for $8 per month. Framily plans with six to ten members can get Spotify for $5 per member per month. All Sprint Framily plan members will get the premium features free for six months, and then the paid service will kick in up to 18 months longer for a total of 24 months.
In addition to th deal with Spotify, Sprint’s CEO Dan Hesse also announced a new phone. The HTC One M8 Harmon Kardon Edition is a joint project with Harmon Kardan and HTC and provides a superior audio experience for users.