All the talk in the consumer wireless world this year has been about T-Mobile and their crazy un-carrier antics. Earlier this week we reported that T-Mobile’s CEO John Legere made more than both the CEO of Verizon Wireless and AT&T, and for good reason. Their positioning as the “uncarrier” continues to add subscribers to the nation’s fourth largest carrier.
Despite the fact that rumors are hot and heavy that Sprint will purchase T-Mobile, the company has stayed laser lined focused on customers and acquiring new ones.
T-Mobile has dropped the contract, dropped the carrier subsidy, encouraged people to break up with their carrier and finally, earlier this month, dropped overage fees. All the while Legere challenged the other carriers to follow suit. In some way or another AT&T and Verizon and then Sprint all followed suit.
T-Mobile said they added 2.4 million net subscribers and 1.3 million post paid subscribers, outpacing Verizon Wireless and AT&T.
“A year ago I promised that we would bring change to what I called this arrogant U.S. wireless industry,” Legere said in a statement. “We are delivering on that promise and our results reflect the growing customer revolution that we’ve ignited.”
It appears that T-Mobile is well on the way to a premium price for an acquisition from Softbank backed Sprint. At the same time they are steadily taking customers away from Sprint. Earlier this week Sprint reported that they lost half a million customers during the same quarter. Obviously a lot of them went to T-Mobile.