There are a ton of reasons why Motorola’s Moto G – and perhaps the just released Moto E – is selling at record paces. The Moto G has only been available for 6 months, and yet it is Motorola’s best selling smartphone of all time. The Lenovo, née Google, subsidy is on to something. Starting with the Moto X1 Motorola has put a clear focus on cost. Though perhaps sacrificing a bit of functionality, Motorola has successfully lowered the price of their devices to a comfortable price. Along with all of the press materiel released with the Moto E, Motorola included the below infographic. The graphic does a good job of illustrating what is driving the massive sales of their affordable smartphones. Beyond the graphic below, it makes a lot of sense that people are gravitating towards the Moto G. For the most part, the major manufacturers’ cheaper options are older flagships. These older phones are not updated to the newest Android OS, nor are the really built for the market they are going after; they were built as high-end phones two years ago. Motorola, on the other hand, has consciously built an affordable phone, not just lowered the prices of old flagships.
- I use a Moto X as my daily phone, and it has been one of the best devices I have ever owned. It is no Galaxy S5, but it does everything I need it to. Not to mention, the battery is phenomenal. I use the Moto X a ton. As of writing, 7:31 p.m., after a full days use, I still have 57% battery life. Pitch over. ▲